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Face Forum – Do Brands Need Agencies?: 18th November 2009
Following on from the success of our Web 2.0 Women forum earlier this year we thought it was about time we opened up another hot topic for debate. The next Face Forum will revolve around the key...
View ArticleDo Brands Really Need Agencies?
Do Brands Need Agencies? | Face Forum, Nov 09 View more documents from Facegroup. Following on from the success of our Web 2.0 Women forum earlier this year we thought it was about time we opened up...
View ArticleFace at MRS Brand Conference
MRS Brand Research Conference View more presentations from Face. Our very own Saul Parker and Esther Garland went along to the MRS Brand Research Conference in Central London a couple of weeks ago to...
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The Dangers of Brand Fans
These days, it seems that all brands are trying to cultivate their “fans.” They want these “fans” to Like them on Facebook, follow their Tweets, write blogs about them, and talk about them to their...
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The Brand as API. Brand-centered vs User-centered Architectures.
As someone who has been working on the idea of making brands human by plugging them into the fabric of society, today I definitely couldn’t miss a session called “Brand As API” hosted by Peg Faimon...
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Brand Patterns
The Brand Paradox One of the most interesting sessions I attended last week at SXSW was the panel “Brands as Patterns,” which we mentioned in our post “5 Panels for Researchers to See at SXSW“. The...
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From MarketingWeek: Brands are getting serious about social data
MarketingWeek recently mentioned our work with O2 in developing the O2 Brand Graph. This project is building a clearer image of O2 Twitter followers and others who mention the company online, in order...
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What #WaitroseReasons Reveals About Why People Talk About Brands
Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? Three weeks on, marketers are still talking about it: it’s clearly made impact on one...
View ArticleLimits to Linkbait? Margaret Thatcher & 6 Brand Bandwagon Jumpers
[View the story "No limits to linkbait - Margaret Thatcher & the 6 Brand Bandwagon Jumpers " on Storify]
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